About

Puck Queens makes the gear women who play hockey actually want to wear. On the bench, and everywhere else.

Why we exist

There are more than 221,000 registered female hockey players in North America. USA Hockey passed 100,000 for the first time in history this year. Hockey Canada is at 121,000 and growing five years running. The PWHL drew over a million fans last season.

And the apparel still hasn't caught up.

Go looking and you'll find three things: a men's shirt in a smaller size, a joke about being a hockey mom, or a team logo. One major hockey brand has a women's collection page with the marketing copy written out in full, and then the line "Sorry, there are no products in this collection."

They wrote the pitch and never stocked the shelf.

What we make

Heavyweight fleece, combed cotton, real embroidery. Cut for women who play, which mostly means we didn't start from a men's pattern and take two inches off. Sizes XS through 2XL.

No slogans. No puns. A crest, a monogram, and a wordmark, done properly.

The design brief was narrow: make something she'd wear to the rink at 5:40 in the morning and still wear to dinner. That's it. That's the whole brand.

How it's made

Everything is printed and embroidered to order rather than pulled off a shelf, so nothing sits in a warehouse and nothing gets thrown out at the end of a season. It means three to five business days for production instead of same-day dispatch. We think that's a fair trade.

The Hockey Hub

We also write about gear, because the information out there is bad. Search for how to size a women's hockey skate and four established retailers will give you answers that disagree by a size and a half. Search for what a jill actually is and you'll get product pages and confident claims that trace back to nobody.

So our guides say where the evidence runs out. When nobody has studied something, we say nobody has studied it. Read them here.

Est. 2024

Based in Alberta. Shipping across Canada and the United States.