• Cut for women who play

    Sizes XS to 2XL. Designed around the people wearing it rather than resized from a men's fit.

  • Made to order

    Printed and embroidered after you buy, so nothing sits in a warehouse and nothing gets thrown out at season's end. Three to five business days.

  • Free shipping over $75

    Across Canada and the United States. Any hoodie clears it on its own.

The launch drop

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221,000 women and girls play hockey in North America.

The apparel still hasn't caught up. Go looking and you'll find a men's shirt in a smaller size, a joke about being a hockey mom, or a team logo. One major hockey brand has a women's collection page with the marketing copy written out in full — followed by the line "Sorry, there are no products in this collection."

They wrote the pitch and never stocked the shelf. We stocked it.

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